Recommended store setup
Begin with a clear identity and concise navigation, then present hospitality by occasion instead of crowding the homepage with products.
Homepage order
- Hospitality invitation
- Shop by moment
- Hospitality table
- Product origins
- Packaging details
- Host selection
- Corporate gifting
- Customer reviews
Images and copy
- Use original images with consistent lighting, backgrounds and aspect ratios.
- Write direct, natural copy and avoid generic or exaggerated claims.
- Give every button a valid destination and hide components that do not yet have real content.
Products
- Use options for size, weight, grind or wrapping only when the product actually offers them.
- Verify price, inventory and images for each option, including sold-out and sale cases.